Marketing

Owners create email campaigns under Communications > Marketing. Before sending, confirm that your studio has a sender address and that the customer group you want to reach is available.

Prepare an email template

1. Open Communications > Marketing > Email Templates.
2. Create a template or open an existing one.
3. Edit and preview the email content.
4. Choose Save Version and complete the save prompt.

Campaigns use a saved template version. Choose Save Version after editing; a template that exists only as a draft will not appear when you create a campaign.

You can use Make copy on an existing template to start a similar email without editing the original.

Create a campaign

1. Open Communications > Marketing > Campaigns and choose Create.
2. Enter a Campaign Name for your records.
3. Select the Email Address to send from.
4. Choose a Customer Group from those configured for your studio.
5. Complete any additional audience fields, such as a class, membership, or date.
6. Enter the Subject Line and select a saved Email Template.
7. Review the email preview and audience, then choose Send Now or Schedule.

For a scheduled campaign, select the date and time and confirm Schedule. If the customer group you need is missing, contact Vygor to set up the intended audience before sending.

Review campaign results

Open the campaign from the Campaigns list. Its detail page shows the subject, email preview, and Email Engagement:

• Total sends.
• Opens and the displayed open percentage.
• Bounces.

Use Promotions to manage discount codes. Campaign results show email engagement, but do not report sales or revenue from those codes.

Sender addresses and automated messages

Manage sender addresses under Settings > Communications > Email Addresses. Transactional emails, such as booking notifications, are configured separately under Communications.