Marketing

Vygor's marketing tools help you reach your customers with the right message at the right time. Whether you're announcing a new class, offering a special promotion, or re-engaging inactive members, Vygor has you covered.

Email Campaigns

Email campaigns allow you to send bulk messages to targeted Customer Groups in your database.

Creating a Campaign

1. Define Your Audience: Choose from preset or custom Customer Groups (e.g., All Active Members, Lapsed Visitors).
2. Choose or Build a Template: Select a template from your library or build a new one.
3. Draft and Personalize: Set the subject line and customize content using dynamic placeholders (like first name, last visited class, or membership plan).
4. Send or Schedule: Send immediately or schedule for a future time.

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Email Templates

Vygor's drag-and-drop template builder makes it easy to maintain brand consistency:

• Consistent Branding: Set your studio's logo, colors, and fonts automatically.
• Dynamic Placeholders: Personalize emails with customer data using the handlebar variables.

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Marketing Analytics

Vygor provides detailed analytics for every campaign sent:

• Open & Click Rates: Track how many customers opened your email and clicked on links.
• Promo Code Redemptions: See exactly how many sales were driven by campaign-specific discount codes.
• Conversion Value: Measure the direct revenue generated from new bookings or membership sign-ups.